Culture doesn't need a pitch deck.

3,000 Reapers for Elliot Sloan's $RAMP that mutate live on the XRP Ledger as the story unfolds. The first living collection of its kind on XRPL, sold out almost instantly.

Creative director and the essence of the brand: identity, packaging, merch, video, social, and AR filters that let fans drop the can anywhere in the world. All organic reach.

A run of social posts built around riders, burnouts, flat track, and coastal rides. Shot and cut for the feed.

A voice companion for aging parents that learns their life story, monitors wellness, and becomes a living memory for the family. Live at talkwitheverly.com.

Eight brands launched from naming to shelf, a retail store designed in San Diego, and a company that went public in the U.S. and Canada.

Sessions at Tony Hawk's personal ramp in San Diego with Andy Macdonald, then on the road to Utah for Vert Alert and his first doubles in front of a crowd since his injury.

A Web3 hub and browser boxing mini game for JC Rivera's Bear Champ, built with the same gritty neon energy as his street art.

A maker series across the USA in a custom Airstream, following makers and their craft, plus the launch of the Carhartt Woodsman beer with New Holland Brewing.

Launching the social presence for a plant-based protein drink: the feed, the photography, and the voice, from zero to a brand in retail nationwide.

A scaled-up, one-to-one working replica of the Nixon Blaster speaker, CNC-cut and built for events. Bluetooth, real sound, every detail in proportion.

In at the start: hand-made tap handles, the wooden intro boxes that carried the first samples, and a hand in shaping a brand Pabst went on to buy.

Project Lab, a maker portal for Home Depot: share builds step by step, talk shop, and turn every project into a materials list. UX, design, and build.

The Apple Music backstage lounge at MetLife Stadium: video wall, branding, an artist photo booth, a video interview area, and the vibes to match.

Rethinking what a skate game looks like when it's built social-first for the Otherside metaverse. Developed in public with Elliot Sloan.

In the mix for Mafiathon 3 with Kai Cenat and XGames: real-time capture and fast creative decisions with world-class production around us.

Behind-the-scenes clips from a music video shoot in Los Angeles.

Mobile-first marketplace shipped through a hybrid iOS path with rapid iteration and launch discipline. Live in the App Store.

Branding, store design, and retail layout for Code of Conduct, a Chicago tattoo studio with more than 15 years in the city.

Social content for Harmless Harvest at launch, including a fast, lo-fi film to announce their Fair for Life certification the moment it happened.

Agent-assisted planning and execution workflows for shipping products and content faster, including secure in-office agent support.