RelicDrippySoda
Creative director and the essence of the brand: identity, packaging, merch, video storytelling, social, and AR filters that let fans drop the can anywhere in the world. Zero paid promotion; the reach was all organic.
- The brand
Drippy started as a feeling before it was a can: the drip, the colors, the characters, the attitude. The work was to be the essence of the brand and build everything outward from it. The identity, the packaging, the merch, the vibe of every post and every room it showed up in.
- The reach
No paid promotion. Drippy found its way into some of the most exclusive recording studios in the country with top artists, onto NBA team jets, and onto some of the coolest people in Los Angeles. It was the beverage of choice at Chance the Rapper's Acid Rap 10 year party in LA. All of it organic, because the brand was worth carrying.
- The packaging
The 4-pack box was designed as a creative tool for retail, not just protection for cans. Each side is a single bold pixel in a larger grid: bright, blocky colors and pure poppy shapes, so stores could stack them like building blocks into in-store pixel art. Tetris meets Warhol meets the corner bodega. Drippy doesn't sit on shelves; it plays on them.
- The AR
Augmented reality filters for Instagram and WhatsApp let fans place the Drippy can anywhere: a pier, a studio floor, a city street on the other side of the world. The can went everywhere the fans went, and every placement was a post.
- The content
Video storytelling and social from inside the world of the brand: studio sessions, 3D can spins, the galaxy drip, the events. Made to feel like you were already there.
The brand in the wild
Packaging as pixel art
Three flavors, three colors, one system. Every 4-pack is a pixel, and the shelf is the canvas.
Watch
Social content