RelicAppleMusic
The Apple Music backstage lounge at MetLife Stadium: video wall, branding, an artist photo booth, a video interview area, and the vibes to match, for one of the biggest nights in New York hip-hop.
- The lounge
Backstage at MetLife Stadium, Apple Music needed a room every artist on the bill would want to walk into. We built it: a video wall running the night, branding on every surface, and a lounge with the vibes to hold a lineup of headliners between sets.
- The booth
An artist photo booth and a video interview area turned the lounge into a content engine. Every artist who came through left with a portrait and a clip, and Apple Music left with a night's worth of social.
- The night
The room ran from soundcheck to the last set. The photos here are mine, shot in the lounge and from the side of the stage, and the clip of the night is stitched from the stories that went out as it happened.
Backstage
The night
Game concept for Otherside