All workProject 09 of 21 · Campaign · 2013
Carhartt
A maker series for Carhartt: following makers across the USA in a custom Airstream, putting their craft on camera, and launching a beer along the way.
ClientCarhartt
RoleCreative direction, content
PartnerNew Holland Brewing
WhereAcross the USA

- The series
A maker series for Carhartt: following makers across the USA and putting their craft on camera, from the shop floor to the finished piece.
- The tour
The whole thing traveled in a custom Airstream, stopping at every maker along the route. Part film crew, part rolling taphouse.
- The beer
With New Holland Brewing, a beer launched under the same banner: The Carhartt Woodsman, a barrel-aged pale ale, with the label and the tap handles to match.
On the road



Watch the film
Social launch
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