RelicKoia
Launching the social presence for Koia, a plant-based protein drink: the feed, the photography, and the voice that took a new bottle from shelf to following.
- The launch
Koia was a new plant-based protein drink with three flavors and a bottle that had to earn its place in the cooler. The job was to launch its social presence from zero: what the brand sounds like, what it looks like, and what it posts every day.
- The feed
Product-first photography that traveled well: bottles on the beach, at the pier, in the fridge, next to whatever you'd eat with them. Clean, bright, and always the same three colors, so the feed read as a brand before anyone read a caption.
- The result
A presence that carried the brand into retail nationwide. The account is still running today, past 120K followers, on the foundation set at launch.
From the feed
The account
Koia on Instagram today.
Fabrication