RelicBrandingExperiment
Creative and marketing lead for an early-stage CPG brand accelerator: eight brands launched from naming to shelf, a retail store designed in San Diego, and a company that went public in the U.S. and Canada.
- The mission
Help shape, design, and lead marketing for an early-stage consumer brand accelerator. The bet was bold: launch a portfolio of standout CPG brands that could define the next era of the category.
- The brands
Eight distinct brands into market, each with its own identity, audience, and cultural footprint. Naming, product and packaging design for CPG sold online and in stores, go-to-market strategy, and national campaigns, led from concept to shelf.
- The store
The brands needed a home, so we built one: a physical retail store in San Diego, designed end to end. Layout, fixtures, lighting, and the feel of the room. The store was the brands made real, and the vibe was the point.
- The result
The company went public in both Canada and the U.S., and helped set the stage for what modern CPG branding in an emerging category could look like.
Inside the store
Social content