RelicHarmlessHarvest
Social content for Harmless Harvest at launch, including a fast, lo-fi film to announce their Fair for Life certification the moment it happened.
- The moment
When Harmless Harvest earned Fair for Life certification, a rigorous standard for fair wages, ethical working conditions, and long-term community impact, the news couldn't wait weeks for a polished production. It needed to be out immediately.
- The approach
Raw and honest instead of glossy: phones, natural light, and real footage of the farmers in their own environment. Part of a run of social content made for the brand's launch.
- The result
Transparent, human, and clear. Harmless Harvest is officially Fair for Life, and the commitment to people reads as strongly as the commitment to planet. Quick, honest, and exactly what the moment called for.
AI workflows